Remote
R14 000 – R15 000 a month – Full-time
Job Overview: Marketing Associate
We are looking for a Marketing Associate who will be instrumental in developing and implementing integrated and impactful digital marketing strategies that directly align with our organizational goals.
As the Marketing Associate, you will assume the vital role of overseeing various digital marketing activities, including social media management, graphic design, executing email marketing campaigns, running online advertising initiatives, and optimising our SEO strategies.
With a keen eye for detail and data-driven decision- making skills, you will play a pivotal role in analyzing customer data to derive valuable insights, ensuring that all marketing efforts are optimized for success.
Continuous improvement is a core value, and in this position, you will be responsible for consistently refining and enhancing our digital marketing efforts to keep up with the ever-changing landscape of the industry.
One of your key responsibilities will be the creation of engaging and captivating content that resonates with our target audience. You will also be tasked with managing video editing projects and designing visually appealing posts that strictly adhere to our branding guidelines, ensuring a cohesive and consistent brand identity across all digital platforms. You will also work on the company website, create landing pages.
If you are passionate about driving results through innovative marketing strategies, possess a creative flair, and enjoy staying up to date with the latest industry trends, this opportunity is perfect for you.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to achieve organisational goals, including increasing brand awareness, driving website traffic, generating leads, and enhancing customer engagement.
- Oversee and manage all digital marketing activities, including marketing database management, social media management, email marketing campaigns, online advertising, and SEO optimisation.
- Monitor and analyse the performance of digital marketing campaigns using analytics tools, providing valuable insights, and making data-driven recommendations for improvement.
- Stay up to date with the latest digital marketing tools, technologies, and trends in the industry, and proactively identify opportunities to optimise our marketing efforts.
- Optimise SEO strategies for Worldwide VA’s websites to enhance online visibility, organic reach, and search engine rankings.
- Create compelling video content, ensuring professional video editing and alignment with the organisation’s branding and messaging.
- Design engaging and visually appealing social media posts and other digital assets in line with our brand guidelines.
- Analyse customer and user data to understand audience behaviour, preferences, and pain points, utilising this data to improve targeting and personalisation.
- Prepare accurate and actionable reports on the overall performance of digital marketing campaigns, providing regular updates to relevant managers.
- Qualifications and Skills:
- Bachelor’s degree in marketing, Digital Marketing, Business, or a related field is advantageous.
- Proven experience of at least 3 years as a Digital Marketing Assistant or a similar role, with a track record of successfully developing and implementing digital marketing strategies that deliver measurable results.
- In-depth knowledge of various digital marketing channels, including social media, email marketing, online advertising, SEO, and content marketing.
- Proficiency in using digital marketing tools, analytics platforms, and performance tracking software.
- Strong analytical skills and the ability to derive valuable insights from data to inform marketing decisions.
- Excellent creative and visual design skills for creating engaging content and digital assets.
- (Adobe)(Canva)
- Experience with video editing software and video content creation is a plus. (Adobe)
- Exceptional project management, communication skills.
- Strong understanding of branding and the ability to maintain a consistent brand identity across all digital marketing efforts.
The ideal candidate will:
- Have a desire to succeed.
- Be a great team member.
- Possess great communication skills.
- Good computer skills and knowledge of the popular office products including Excel, Outlook, Canva,
- Adobe.
- Be confident in face to face (zoom, teams etc) situations.
- Not be afraid to appear in front of a camera.
- Be positive in all situations.
Hardware requirements:
- Possess a computer or laptop with Windows Pro 10 and a minimum i5 processor.
- Provide headphones for use with our client’s phone system.
- Ensure that you have antivirus software installed.
- Maintain a UPS/Backup Battery for power outages.
Job Type: Full-time
Salary: R14,000.00 – R15,000.00 per month
Experience:
- Marketing Associate: 2 years (Preferred)
Ability to Commute:
- Remote (Required)
Ability to Relocate:
- Remote: Relocate before starting work (Required)
