Introduction: Our company is seeking a highly skilled and strategic Paid Media Specialist to join our dynamic marketing team. This role will involve planning, executing, and optimizing paid digital advertising campaigns across various platforms including Meta (Facebook and Instagram). The successful candidate will play a pivotal role in driving our company’s growth by leveraging targeted digital advertising strategies to enhance brand visibility and increase conversion rates.

Note: Experience with pet food/famous brands are desired.

Key Responsibilities:

Campaign Strategy and Execution:

• Develop, implement, and manage paid advertising campaigns across digital platforms.
• Ensure alignment with overall marketing strategy and business objectives.

Budget Management:

• Monitor daily spend and overall budget allocation for paid media campaigns to achieve optimal ROI.

Target Audience Identification:

• Utilize demographic data and user behavior to identify target audiences.
• Customize ads to align with the interests and behaviors of different user segments.

Creative Collaboration:

• Collaborate with the marketing team to create engaging ad visuals and compelling copy.
• Conduct tests and optimize creative based on campaign performance.

Performance Analysis:

• Monitor and analyze campaign performance on a daily basis.
• Use analytics tools to track engagement, conversions, and other relevant metrics.

Optimization:

• Continuously optimize campaigns through A/B testing, audience segmentation, and keyword management.
• Adjust strategies based on analytical insights to improve effectiveness.

Reporting:

• Provide detailed reports on campaign performance, insights, and adjustments.
• Communicate key metrics and actionable insights to stakeholders.

Platform Expertise:

• Stay updated with the latest trends and updates in paid advertising platforms.
• Apply best practices and innovative strategies to maintain a competitive advantage.

Cross-Functional Collaboration:

• Collaborate with other departments including SEO, content marketing, product development, and sales to ensure an integrated marketing strategy.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing with a strong focus on paid media across platforms such as Meta, Google Ads, TikTok, and Pinterest.
• In-depth knowledge of analytics tools (e.g., Google Analytics, Facebook Insights).
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience with audience targeting, campaign creation, and performance analysis.
• Excellent analytical, organizational, and time management skills.
• Strong verbal and written communication skills.

Preferred Skills:

• Certifications in Facebook Blueprint or other relevant digital marketing platforms.
• Experience in e-commerce marketing.
• Proficiency with marketing automation and bid management tools.
• Background in the pet space or with celebrity brands would be a bonus.

If your experience and background aligns with this role, apply now!

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