Paid Media Manager – Remote Role

Are you an expert in digital advertising with a passion for driving ROI through paid media campaigns? Do you thrive in a fast-paced, data-driven environment where your strategic decisions directly impact business growth? Pearl Lemon is looking for a Paid Media Manager to lead and optimize our paid advertising campaigns across multiple platforms.

This is a fully remote role, offering the flexibility to work from anywhere while being part of a global team that values innovation, performance, and creativity. If you’re ready to scale high-performing ad campaigns and work with international clients, keep reading!

Why Join Pearl Lemon?

Pearl Lemon is an award-winning digital marketing agency with a globally distributed team of 100+ professionals. We work with international clients across various industries, providing data-driven marketing solutions to drive traffic, increase conversions, and maximize ad spend efficiency.

At Pearl Lemon, you will:

• Work in a fast-paced, high-growth environment
• Lead paid media strategies for international clients and brands
• Get hands-on experience managing budgets and optimizing campaigns
• Be part of a company that values performance, creativity, and continuous learning

This role is perfect for experienced paid media specialists who love analyzing data, testing ad creatives, and optimizing campaigns for maximum performance.

What You’ll Do

As a Paid Media Manager, your main responsibility will be to plan, execute, and optimize high-performing paid advertising campaigns across multiple platforms.

Campaign Management & Optimization

• Develop and execute paid media strategies across Google Ads, Facebook Ads, LinkedIn Ads, TikTok, Twitter, and other platforms
• Optimize ad campaigns to improve CTR, CPC, ROAS, and CPA
• Conduct A/B testing on ad creatives, copy, and targeting
• Monitor and adjust bids, budgets, and audience segmentation to maximize performance

Data-Driven Performance Analysis

• Analyze ad performance metrics and provide insights for continuous improvement
• Generate weekly and monthly reports on campaign performance and ROI
• Use tools like Google Analytics, Facebook Business Manager, and Google Tag Manager to track and measure success

Creative Strategy & Execution

• Work closely with designers and content teams to create engaging ad creatives
• Develop compelling ad copy that resonates with target audiences
• Stay updated with paid media trends, platform updates, and industry best practices

Budgeting & Scaling

• Manage and optimize advertising budgets to ensure maximum profitability
• Scale winning campaigns while minimizing wasted ad spend
• Identify new growth opportunities for paid media channels

Collaboration & Client Communication

• Work with SEO, content, and marketing teams to align paid strategies with overall marketing goals
• Communicate with clients and stakeholders on campaign strategies, results, and improvements
• Keep up with new ad formats, bidding strategies, and audience targeting innovations

Who We’re Looking For

We are looking for a data-driven, results-oriented paid media expert with a strong background in digital advertising.

Must-Have Skills & Experience

• 3+ years of experience managing paid media campaigns (Google, Facebook, LinkedIn, TikTok, etc.)
• Strong understanding of ad bidding strategies, audience targeting, and campaign optimization
• Experience with Google Ads, Facebook Business Manager, LinkedIn Ads, and TikTok Ads
• Proficiency in Google Analytics, Google Tag Manager, and conversion tracking
• Ability to analyze data and generate actionable insights
• Strong skills in A/B testing, retargeting, and funnel optimization
• Experience managing large ad budgets and scaling successful campaigns

Bonus Skills (Not Required, but a Plus):

• Experience with YouTube Ads, Amazon Ads, or Snapchat Ads
• Knowledge of programmatic advertising and DSPs
• Google Ads or Facebook Blueprint certification
• Experience working with eCommerce, SaaS, or B2B brands

What’s in It for You?

Working at Pearl Lemon means joining a fast-growing, dynamic team that values performance, creativity, and innovation. Here’s what you’ll get:

• Competitive salary based on experience and performance
• Remote flexibility – work from anywhere in the world
• Opportunity to work with global clients across various industries
• Hands-on experience with high-budget campaigns and international markets
• Training & mentorship to enhance your paid media expertise
• Career growth opportunities with potential to lead a paid media team
• A dynamic, performance-driven culture that values experimentation and learning

Work Setup

• Fully remote role – work from anywhere
• Flexible work hours – adapt your schedule for optimal productivity
• Global collaboration – work with a diverse, international team

Job Type: Full-time

Experience:

• Sales: 1 year (Preferred)