ABOUT GENFLOW

We are the world’s leading creator monetisation agency. We do everything from building brands with creators, launch digital platforms and work with the world’s biggest brands. Our creators include Logan Paul, Iman Gadzhi, Grace Beverley, Mike Thurston, Leana Deeb, Chris Williamson and many others.

We believe having an audience is the most powerful asset you can have – it represents a ready made customer base to which anyone can sell the right product(s), and on which you can launch and scale a business fast. We’ve had a lot of success with this model, and manage a portfolio of 65+ creator brands across physical and digital products in fitness, fashion, beauty, nutrition and wellness, education and productivity.

We are a fast-growing, ambitious company (team is a 100+ with global offices) that has achieved so much already, but knows there is still so much more opportunity to go after, which is why we are building out our high-performing team.

Learn about Genflow > genflow.com/

See our Socials > www.instagram.com/genflow_/?hl=en

HOW TO APPLY N. B

Please complete the short form below:

https://genflow.typeform.com/to/Rtqx3Esm_ –_ (Paste into a new webpage to access)

THE ROLE

This is a role that rewards those with the ambition to grow as a digital marketer.

Our portfolio of brands offers the perfect opportunity to test new strategies, drive serious growth for the world’s biggest creator brands and make your mark on some of the most exciting start-ups in the D2C space.

As a Meta Ads Media Buyer, you will be responsible for planning, executing, and optimizing advertising campaigns on Meta’s platforms.

You will be responsible for achieving month on month growth for our portfolio of D2C products, Digital apps and creator courses.

Your goal will be to spend more on each ad account every month without sacrificing profitability.

You will work directly on a 1-1 basis with our Head of Growth, Creative Strategist and Reporting team with the chance to fully own the channel of meta ads and mould our growth strategy over time.

Key Responsibilities:

• Develop and execute digital marketing strategies across paid media ( Paid Social)
• Ownership of the digital marketing budget, performance tracking and forecasting.
• Daily campaign management – optimising campaigns to deliver campaign objectives.
• Monitor and analyse daily key marketing metrics, including customer acquisition cost (CPA), LTV and return on ad spend (ROAS).
• Work 1-1 with our Head of Growth, Creative Strategists & Reporting team to ensure we’re scaling ad spend profitably month on month
• Explore, test and implement new acquisition channels and retention strategies.
• Stay updated with industry trends, best practices, and emerging technologies in digital marketing to drive innovation and growth.

Ideal Skills + Experience:

• A minimum of 3 years in digital marketing experience, ideally in an agency environment or with experience in managing multiple accounts at the same time
• Experience working with high-growth start-up D2C brands
• Experience in growing digital products like courses, apps and coaching programs using ads
• An expert-level understanding of Meta Campaigns is required.
• Proficiency in analysing campaign data using analytics tools (e.g., Facebook Ads Manager, Triple Whale, Databox, Supermetrics) and leveraging insights to improve campaign performance.
• Demonstrated success in developing and executing customer acquisition and retention strategies.
• Excellent understanding of key marketing metrics, including CAC, LTV, conversion rates, and ROAS
• Ideal tech stack:
• Triplewhale
• Foreplay
• Databox / supermetrics
• Google sheets / Microsoft excel
• Google analytics

The kind of attitude we’re looking for:

• A naturally curious problem solver
• The ability to work across multiple projects at the same time at pace
• Someone who really takes pride in their work and the quality of their output
• A genuine willingness to roll up their sleeves and get work done and make things happen, whether it’s reporting, analysis, execution or jumping on a call with a client
• A willingness to learn, improve and refine their craft
• Someone who’s naturally interested in creators, social commerce and social content
• You need to be willing to work fast across multiple projects, and to deadlines, and take pride in your work: what we do is high profile, and we need people who are high-performers who want to succeed.

OTHER DETAILS:

Full-time position only

Monday – Friday 9am – 6pm

Remote or hybrid work locations

Job Type: Full-time

Pay: Up to R400 000,00 per year

Application Question(s):

• Have you applied via our Typeform link – only those who have applied will be considered: https://genflow.typeform.com/to/Rtqx3Esm

Work Location: In person