R60,000 – R70,000 / month

The Role

If you want an environment to really grow, craft your skill and immediately implement your ideas then this is for you. This isn’t your typical corporate role where you’re just another cog in a big machine. You’re going to get your hands dirty and lead from the front. If that scares you then you should probably move on.

As the Senior Digital Marketing Manager you’ll take over and lead campaign development, execution, and communication for our clients.

Specifically, you’ll be responsible for:

  • Campaign and Funnel Strategy Development: You’ll determine which type of campaign is required for every project, produce content for emergency campaigns, and specify the required creative assets, including which bundles, offers, or products to focus on based on the client’s KPIs, AOV, LTV, and CPA.
  • Video Campaign Management and Social Media Strategy: You’ll focus on video-based strategies for disaster relief campaigns that leverage  user-generated content and focus on emotional appeals.
  • On-Time Campaign Execution and Delivery: You’ll work with the team to ensure timelines are set based on the outputs needed and constantly prioritise campaign development and execution in order to quickly stand up emergency campaigns in as little as 24 hours.
  • Client Performance Tracking and Reporting: You’ll measure and report on the performance, budgets,  and effectiveness of digital marketing campaigns and prepare client-facing reports on campaign overall performance.

In your first 90 days, you will prioritise:

  • Developing a Deep Understanding of the Fundraising Space: You’ll prioritise reviewing our previous campaigns, coming up to speed on our current client base, and analysing the performance and outcomes of our work in order to become an expert in digital marketing for charities and NGOs.
  • Becoming an Expert in Funnel Building for Charities and NGOs: A key part of your role is to build funnels for the client based on their needs (and if so what type of lead generation campaign) using a quiz, a retargeting campaign, brand awareness, etc.
  • Taking Over Client Campaigns and Relationships: You will work with current clients to understand their KPIs and ensure the team is delivering expected results and the client remains happy. 100% of clients may not be handed-off within 90-days, but the process should be well under way with a clear plan to get to 100%.
The Person
  • Deep understanding of how tracking works and how attributions across multiple advertising channels impact each other
  • You are an expert on Google and Meta Ads
  • You are great at creating strategies for email marketing (segmentation, personalisation, etc)
  • You know how to set up GA4, Pixels, etc
  • You’ve worked in the marketing/fundraising department (this is a BIG bonus)
About the Client 
Our client is a digital marketing agency based in London, United Kingdom. They  mostly work with charities and NGOs in the UK, USA and Australia. Their  2 core services are Media Buying (TikTok Ads, Meta Ads, Google Ads) and creating thumb-stopping content that converts into sales. They  also dabble in some email campaigns.

Benefits

Through Marketing Pros, the successful candidate will have access to a shared workspace in Cape Town, a Slack group with other South Africa-based marketing professionals, and regular social and training events.

About Marketing Pros

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