Digital PR and Outreach Specialist

Salary: R25,000 per month
Location: Remote (South Africa-Based Candidates Only)
Working Hours: Align with UK Hours (Monday to Friday)

Are you a dynamic and driven digital PR professional with a knack for securing links and media coverage? Do you thrive in the fast-paced world of outreach, pitching, and content creation? Join a forward-thinking UK-based company where your expertise in digital PR, SEO outreach, and link building will take center stage across a variety of exciting campaigns.

Key Responsibilities

• Media Pitching and Outreach: Build relationships with journalists and editors, pitching newsworthy stories to secure high-quality backlinks and coverage.
• Content Creation: Craft compelling press releases, features, and commentary designed to grab media attention and drive client success.
• Campaign Management: Plan, execute, and monitor creative campaigns, meeting KPIs focused on links and online visibility.
• Trend Monitoring: Stay ahead of the news cycle to create timely, relevant pitches for clients in industries like health, lifestyle, finance, sport, and retail.
• Data-Driven Storytelling: Leverage tools like AHREFS, Semrush, or Google Trends to uncover insights that shape engaging narratives.
• Media List Management: Maintain and grow a robust database of contacts to optimize outreach efforts.

What We’re Looking For

• Experience: 1-3 years in a digital PR, SEO outreach, or link-building role. (MUST HAVE AGENCY EXPERIENCE)
• Education: Degree in Public Relations, Journalism, Marketing, Creative Writing, or a related field.
• SEO Knowledge: Strong understanding of how digital PR drives SEO results and website authority.
• Tools Proficiency: Experience using PR and SEO tools like MuckRack, Moz, Google Analytics, or similar.
• Industry Savvy: A deep passion for following the media landscape and trends across multiple sectors.
• Communication Skills: Exceptional written and verbal communication with an eye for detail.
• Organizational Skills: Ability to juggle multiple projects while maintaining quality and meeting deadlines.

What We Offer

• The chance to work with a creative, fast-paced team passionate about driving real results for diverse clients.
• Access to training and development opportunities to hone your skills.
• The flexibility of a fully remote work environment while being part of a growing UK-based company.