Digital Marketing Specialist || Entry Level

Job Title: Digital Marketing Specialist

Location: Remote, with opportunities to travel internationally

We are seeking a highly motivated and skilled Digital Marketing Specialist to join our team and drive our marketing and web management efforts to new heights.

Position Summary:
The Digital Marketing Specialist will develop and implement strategies to drive brand awareness, customer acquisition, and engagement across various online channels. This role requires a creative thinker with a passion for digital marketing, strong analytical skills, and a track record of success in driving results.

Duties & Responsibilities:

Digital Strategy Development:

• Develop and execute digital marketing strategies for lead generation, customer acquisition, and revenue growth.

Content Creation:

• Create engaging content for websites, social media, email campaigns, and digital ads.

Social Media Management:

• Manage social media content and respond to direct messages and inquiries.

SEO and SEM:

• Conduct keyword research, optimize website content, and manage PPC advertising campaigns.

Email Marketing:

• Plan and execute weekly email campaigns using ActiveCampaign.

ActiveCampaign Management:

• Manage tags, lists, web pages, campaigns, and automation workflows.

Lead Generation and Marketing Innovation:

• Develop innovative ideas for lead generation and business growth.

Zapier Integration:

• Create workflows between various platforms using Zapier.

Website Management:

• Update and manage company websites using Thinkific, WordPress, and ActiveCampaign.

Analytics and Reporting:

• Monitor and analyze digital marketing performance metrics and provide insights.

Market Research:

• Conduct market research and competitor analysis to identify trends and opportunities.

Preferred Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• Minimum of 2 years of experience in digital marketing.
• Proficiency in Google Analytics, Google Ads, Facebook Business, ActiveCampaign, Thinkific, and WordPress.
• Strong analytical and content creation skills.
• Basic HTML/CSS knowledge is a plus.
• Results-driven mindset with a focus on measurable outcomes.
• Ability to manage multiple projects and work independently.
• Certification in digital marketing (e.g., Google Ads, Facebook Blueprint, HubSpot) is advantageous.

What We Offer:

• Competitive salary (35 000-R45000/Month)
• Opportunity to work with a dynamic and supportive team
• Remote and flexible working hours
• Professional development opportunities

We are an equal-opportunity company. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Apply now!